For Hong Kong’s ‘Wine & Dine’ event, French food and beverage distributor SOPEXA wanted their booth to have an element of… what do the French call it?, a “je ne sais quoi”! Equipped with a pre-illustrated card of the streets of Paris, guests had themselves individually drawn into the French neighbourhood. Whilst waiting for their friends or to just add a little extra fun, some pre-illustrated printed stickers of recognisable French iconography to add to their design. The booth and portrait session was in fact so popular it has been told that the line stretched all the way from Hong Kong to Paris!
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