GOUTAL PARIS 

POSTCARDS CARDS 

VISUAL MERCHANDISING

DESIGN

We were initially contacted by Goutal for our artistic talents, designing and actualising a wall mural depicting the 37 stories behind each fragrance upon their walls. After agreeing to continue with the same design concept throughout the store, we further applied it to such things as; fragrance blotting paper, light box displays and postcards. We set about generating the portrayal of the stores history, its alluring aura and as well as the bouquet of inspiration that galvanised the creation each scent.

The Goutal story was illustrated on 20 postcards that are displayed on a wall in the boutique for the visitor to take send out to their loved ones.

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