We decided on the concept of illustrating the newly created dishes for Ho Lee Fook’s social medias. As we have all seen when scrolling through social media we see food photograph after food photograph from restaurant, foodies and influencers alike. Our contrasting approach was to create eye catching illustrations of their dish as a means to capture the attention of Ho Lee Fook’s consumers. As opposed to the generic photograph we detailed the dish itself along with the aesthetic of the restaurant. By including peeks of the signature dark tables and the red pops of colour used throughout the restaurant the consumers could then connect with the familiarity of the place. By integrating this point of difference along with visual cues, this type of illustration can be used to really stick in the mind of a person absorbing around a million visuals a day.