Montagut is a French brand deeply and truly rooted in French culture.
In SS23 we partner with together and launch the “Romantic Cafes” campaign
For this occasion Montagut developed a limited edition capsule collection of co-branded products that showcase the illustrations.
This themed campaign is perfect to celebrate the arrival of early summer with romantic French vibes.
Romantic Parisian Coffee Shop Terraces was the theme of the illustration.
Coffee shops are a highlight of Paris architecture and lifestyle. They can be found at every street corner in every district.
In the spring and summer time, chairs and tables are displayed on the pavement, bringing the bustling activity and conversations outside.
An elegant Montagut man on a bicycle enjoys the beautiful day cycling from one coffee shop terrace to the next.
Along the way, he passes by famous Parisian landmarks.