With the release of PURE gym’s new apparel collection, members of the press were invited to a private event to explore the range before its official release. During the event as an added feature the option to have a personalise tote bag, illustrated by our team was included. Hand painted yoga figures along with each person’s initials were designed to give the guests a unique bag along with accompanying apparel from the new collection.
LIVE PAINTING DURING A YOGA CLASS
FOR THE STAR STREET OPENING EVENT
For the opening of PURE gym’s Stars street venue, they invited special guests to participate in a complimentary yoga session as the premier members. Along-side them, a wall sized canvas was being painted upon by our team, influenced by the participants flexed in their yoga best pose. At the end of the session the canvas was split into pieces as a memento for each guest.